We are a family lure project. We make fishing lures with hidden UV designs, we photograph real fish, and we turned that into a digital collectible you can have for free. This page is the whole story in plain words — what ships, where we want to take it, and which of those two things you are allowed to count on.

Where we want to take this

Season 0 is the first chapter, not the whole book. We are building this the way a lure company builds a catalogue — one season at a time, each one a real thing you can hold or look at. What we want to make next:

• More lures, and better ones. New blanks, new colourways, finishes that do something under a torch that they do not do in daylight.
• More of the water. More species, more real catches photographed and drawn, more of the world these fish come from.
• A design lab worth using. You build a lure on our site; we make it. That is the part we are furthest along on and the part we are most excited about.
• Later seasons. More collections, more art, more of the story — the same way a comic runs in issues.

That is what we are actually trying to do, and we would rather tell you than be coy about it. All of it is intent, not obligation. We have not promised any of it to anyone, nothing you hold entitles you to any of it, and plenty of it will change or not happen. Season 1 could be lures only. There could be a long gap. We could get it wrong.

The part we will not blur

There is a version of this project where we hint that holding a feesh will be worth something later, and let you fill in the rest. We are not doing that, and we want to be blunt about why: it would not be true, and pretending otherwise is how people get hurt and how projects like this end up in front of a regulator.

So, plainly: a feesh is not an investment and will never be sold as one. Holding one does not earn, accrue, unlock value, or give you a claim on anything we make or sell later. If a future season happens, it will be something to enjoy — not a payout, and not a return on having waited. Please do not claim one, or buy a lure, expecting money back.

If you heard something different

We talk about this project a lot — on podcasts, in videos, in DMs and in group chats. Somewhere in there you may have heard us talk about later seasons, or about things that “kick in”, or about where this could go. Those were us thinking out loud about a design, and we should have been clearer at the time that it was a design and not a plan.

Treat this page as the correction. Where anything we have said anywhere disagrees with this page, this page is what is true, and it is the version we will be held to.

The activation layer, specifically

We have designed a layer that would give these collectibles something to do. It is written down. It is not built into what ships on 22 September, it is not switched off waiting for a date, and it is not promised to anyone. For any of it to become real: outside counsel reviews and clears it, we announce it publicly in writing on this page, and only then does anything get built. If counsel does not clear it, it does not ship. It may never ship, and if that is the outcome, FEESH stays exactly what it is on day one — a cosmetic collection, permanently.

What is actually on the blockchain, and when

Before 22 September, nothing is on any blockchain. A claim made now is a reservation recorded in our own database — for wallet claimants, alongside a signature you produced so we can prove the reservation was really yours. It is reversible by us and it is not a token.

On 22 September, between 12:22 PM and 9:22 PM ET, those reservations become mintable and the collectible exists on-chain. Slips not claimed in that window are swept, and there is no mechanism to claim afterwards.

Money

Claiming is free. We pay the network fee. There is no presale, no allocation, no reserve being sold to anyone, and no fundraising of any kind attached to Season 0. We make our money selling lures — actual objects, in a box, posted to you. If that ever changes it will be announced here first, and it would be a different thing than what is being offered today.

Why we wrote this down

Because we would rather you believe in this for the right reason. The lures are real, the fish are real, the art is ours, and we intend to keep going for a long time. That is worth being interested in on its own. Anything beyond that, you will hear from us here, in writing, before you hear it anywhere else.

The longer version, which governs, is in the terms. What we collect and why is in the privacy policy. This section is a record — when it changes, the date above changes with it.